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Who accesses your social media accounts? Find out with MyPermissions

By on January 16, 2012 in Social Media

It’s so handy to be able to share with the click of my mouse or smartphone. But what does that convenience cost?  I just checked this out, and made a few adjustments!  Who has access to your Facebook, Twitter and LinkedIn accounts? Read on: There are more than 130 Facebook app developers with access to [...]

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What’s your company’s Facebook LPM (Likes per Million)?

By on January 3, 2012 in Brand, Social Media

  Here’s another great way to gage your Brand Value via Booz & Co.: Every company can compare its brand value to that of its competitors based on a readily available scale: Facebook “likes,” adjusted for company revenue. Measuring brand value has always been something of a dark art. Marketers have experimented with many combinations [...]

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How to Optimize a Blog for Search

Six Ways to Search-Optimize a Blog

By on December 6, 2011 in Tips and Tricks

It’s a necessary evil, but as long as great content is the top priority and SEO is second, it’s better that you are found than lost. I use some of these, plus a few not listed. What tools do you use? Many of the same principles apply to optimizing a blog for search as for [...]

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20 Aug 11

Communicating to the 17 – 34 crowd

By on October 27, 2011 in Emerging generation, Featured, Social Media

The emerging generation of 17 to 34-year-olds knows infinitely more about using technology and media, and have never known life without the Internet. So how do you reach these “Millennials?”  Like most of us, the younger generation hates the hard sell. They’re better at spotting it than their older peers, and they are much more [...]

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Facebook follies: We’re finally getting used to the change

By on September 21, 2011 in Social Media

Using Facebook today was like coming home to find that someone rearranged my furniture, ate all my food and switched my clothes to a different closet. I promised my Facebook friends I would not whine anymore about the new changes I discovered late last night on my favorite social network. But I am sure I’m [...]

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Let’s Get Social video: Snake oil or Social Media business opportunity?

By on September 19, 2011 in Social Media

I just watched a video forwarded to me by a friend that got my scam radar up. The 17-minute video from LetsGetSocial claims to show you how to make scads of money without any formal education or training as a Social Media Manager. Sound too good to be true? The narrator, Ryan Deiss, asks you [...]

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Actress Stephanie Courtney appears as "Fl...

Six ways to find your brand voice

By on September 19, 2011 in Brand, Featured

How do your customers feel about your business? When they talk about you to others, what do they say?  We all have a brand voice, whether we know it or not. A lot of small businesses are fighting for survival in a climate where competition is fierce, and customers are not as loyal as they [...]

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A Kind of a Stopwatch

How Much Should I Charge for My Freelance Services?

By on August 17, 2011 in Freelance

Every once in awhile, a handy site called Lifehacker asks a question that I’ve asked myself, and today is one of those days for sharing. I know many fellow freelancers who read this blog will want to weigh in. Does this article take everything into consideration? In my opinion it is a great start. But [...]

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What a card! Social project lets you get and give Starbucks coffee

By on August 10, 2011 in Social Media

This is one of those ideas too good not to share. Jonathan Stark is a regular joe who wants to treat you to a cup of joe at Starbucks. Based on the “Take a penny, leave a penny” dish at service counters, you can now get a cup and give a cup at Starbucks using [...]

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Cool video: How a Brazilian footwear company creates brilliance on a building

By on August 5, 2011 in Advertising, Brand

Check out what Brazilian footwear company Melissa did to build its brand, one Post-It Note at a time. The company turned the side of a building in São Paulo into a mega-huge movie screen to broadcast its noteworthy brand: From FastCo.Design: Twenty-five animators worked for a steady five months, stamping sherbet-colored notes on the U-shaped [...]

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