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Archive | December, 2010

What’s missing from your “personal brand?” You!

“This is our daughter, Amy. She used to be a TV news anchor…”      That’s usually how my parents (bless ‘em)  introduce me to their friends.  Yes, it was a really cool job title, but that was so 20 years ago.   I’ve had a couple of cool jobs since then: News producer at a Minneapolis TV [...]

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Ouch! How to take the sting out of your emails

Ever get one of those emails that makes you cringe in fear or clench in anger–only to find out that the sender “didn’t mean it like that?” Or perhaps you’ve sent an innocent email that unintentionally ruffled some feathers. There’s an app for that–one that can turn venom into sugar. ToneCheck by Lymbix helps you [...]

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Chocolate Branding is bittersweet

I remember when brownish diamonds were jewelry store rejects. Far inferior to the real thing: the bright sparklers that would set a guy back two-and-a-half paycheck cycles. Not anymore.  We’ll apparently consume anything coated with rich,  succulent chocolate. Yes, Chocolate Diamonds are now the “it” stone of 2011. No longer relegated to second or third [...]

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Your online presence: Don’t use that tone!

Moms are famous for their one-liners, aren’t they? “Don’t use that tone with me, young lady!”  (or “Mister!”) And if Mom could see your posts and your tweets right now, what would she say? More importantly to your bottom line  (sorry Mom), what are your clients thinking when they check out the tone of your [...]

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How to do something good with Twitter and Facebook this December

Snow on my windshield, check.  Bells and red kettles, definitely. Yes, Virginia, it really is December. In addition to the serving and giving you’re going to do this month, you might want to add tweeting and sharing to your goodwill list. I experienced the sharing of good cheer this morning from someone I didn’t know [...]

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