Main menu

Author Archive | admin

screen-shot-2016-10-31-at-4-16-37-pm

Building loyalty: Sharing your story

How can small businesses get their story out in front of hundreds of thousands of their potential customers?  If you can get your business featured in a local magazine or newspaper, imagine the impact! Here is an article I wrote for INSIGHT Magazine, a widely-read Business-to-Business publication, about a local construction company. (Check out all […]

Continue Reading
7408094402_7c2ca9974f

The 7 things you need to do on Pinterest

As I am putting together some of the top Pinterest user tips (and complaints), I came across this article from The Hyper House about New Ways To Use Pinterest, and thought I’d pass it along. Are you doing these? What advice would you add? 1. Stop Sharing It All on Facebook Pinterest being linked to […]

Continue Reading
Twitter

How Much Does a Twitter Follower Cost?

You know those “Promoted” accounts and tweets on your Twitter sidebar? It turns out that some brands pay for Twitter followers. Oh, they don’t pay people to have them follow, but there is a cost involved, according to an email campaign from someone in Twitter Sales to prospective advertisers. What I didn’t know is that […]

Continue Reading
5857181644_c1b1107497

Pinterest is catching our interest

Have you been pinning? if you are one of those folks who love collecting things (rooster figurines, baseball cards, antique gardening tools), you may have discovered how to collect and share without clogging up your attic or that guest room closet. Pinterest is one of the hottest new social platforms for collecting and sharing sharing […]

Continue Reading
blogphoto

Secrets to Social Media Success in Foreign Languages

Sometimes we writers, bloggers and social media folk in the West don’t think about the significance of our words until we view them from another perspective. When people in nations around the world log in to your site, what do they see? Are you certain that you are effectively communicating your brand message to them? […]

Continue Reading
Tweet-me-again

12 outrageous job losses due to mishandling social media

Looking for employment? Recruiters want to know that they are getting top-quality people, and they will be checking your social media activity. You need to assume that everything you post, tweet, share and photograph could potentially be seen by anyone and everyone. Let’s show some good character out there. Via ragan.com: A Jobvite social recruiting […]

Continue Reading
Buzzword Bingo

Business jargon: Are you leveraging laziness?

Ever play one of those covert, under-the-boardroom-table “jargon” BINGO games with your co-workers? You know, a friendly competition to see who can get the first row of pithy phrases or words the managers say at the staff meeting?  I don’t know about you, but I’m a visual person who would rather not hear about “boiling […]

Continue Reading
3498738259_0b1af9652b

Who accesses your social media accounts? Find out with MyPermissions

It’s so handy to be able to share with the click of my mouse or smartphone. But what does that convenience cost?  I just checked this out, and made a few adjustments!  Who has access to your Facebook, Twitter and LinkedIn accounts? Read on: There are more than 130 Facebook app developers with access to […]

Continue Reading
Paperfish_Designs_Invitation

Facebook event? Here are 10 Tips for invitation success

Why do some Facebook events get a lot of “I’m Attending” clicks and comments, while others may as well have images of tumbleweeds and crickets chirping? The answer might just be in how the invitation is presented and worded.  Here are ten ways your business can use Facebook to make your next event successful: Gear […]

Continue Reading
LPM

What’s your company’s Facebook LPM (Likes per Million)?

  Here’s another great way to gage your Brand Value via Booz & Co.: Every company can compare its brand value to that of its competitors based on a readily available scale: Facebook “likes,” adjusted for company revenue. Measuring brand value has always been something of a dark art. Marketers have experimented with many combinations […]

Continue Reading

Designed by Spreeman Communications, Inc. 2016