Post via the Cision blog: I recently rejoined the Twittersphere (I was on hiatus while in between jobs last fall for fear that my future employer would be asking for passwords to my social profiles). When I began tweeting again, I was quickly reminded of the reasons I don’t follow certain colleagues or companies. Similar [...]
Here’s another great way to gage your Brand Value via Booz & Co.: Every company can compare its brand value to that of its competitors based on a readily available scale: Facebook “likes,” adjusted for company revenue. Measuring brand value has always been something of a dark art. Marketers have experimented with many combinations [...]
How do your customers feel about your business? When they talk about you to others, what do they say? We all have a brand voice, whether we know it or not. A lot of small businesses are fighting for survival in a climate where competition is fierce, and customers are not as loyal as they [...]
Check out what Brazilian footwear company Melissa did to build its brand, one Post-It Note at a time. The company turned the side of a building in São Paulo into a mega-huge movie screen to broadcast its noteworthy brand: From FastCo.Design: Twenty-five animators worked for a steady five months, stamping sherbet-colored notes on the U-shaped [...]
How many hours do you spend tweeting, sharing and blogging about your products and services, and what do you get for your effort? That’s the million dollar question keeping too many entrepreneurs up at night. A lot of business owners want to know how to gage the return on their social media investment. The results might [...]
Too many ineffective websites are leaving me with a choice you don’t want your customers to have to make: I can either jump through hoops to share content or engage with with you, or I can simply click away. Abandon ship. If you want your targeted customers to stay engaged and come back again, here [...]
Have you ever avoided a service or product because of schmaltzy writing? Of course you have! Why would you invest your time, money and reputation with a business that can’t be bothered to proofread its mailer or tell you a compelling story? When I see spelling errors or grammar mistakes, I assume that the “boss” [...]
Hey Red Bull, Nintendo, Abercrombie: you might want to quit nagging and start listening to your youngest consumers! I share this life lesson as a parent, and it’s for your own good. You know how young people retreat to their rooms and close their doors on the grownups in the house? Well, you Big Brands [...]
“This is our daughter, Amy. She used to be a TV news anchor…” That’s usually how my parents (bless ‘em) introduce me to their friends. Yes, it was a really cool job title, but that was so 20 years ago. I’ve had a couple of cool jobs since then: News producer at a Minneapolis TV [...]
I remember when brownish diamonds were jewelry store rejects. Far inferior to the real thing: the bright sparklers that would set a guy back two-and-a-half paycheck cycles. Not anymore. We’ll apparently consume anything coated with rich, succulent chocolate. Yes, Chocolate Diamonds are now the “it” stone of 2011. No longer relegated to second or third [...]