The emerging generation of 17 to 34-year-olds knows infinitely more about using technology and media, and have never known life without the Internet. So how do you reach these “Millennials?” Like most of us, the younger generation hates the hard sell. They’re better at spotting it than their older peers, and they are much more [...]
“Great song! Crank it up, mom.” When my eldest got to the age where he started thinking he was cooler than me, I was determined to find a way to demonstrate that he in fact was wrong. This here was my deliverance. My teachable moment. The rock song was from the 80s–MY era! Loud [...]
How early is too early to teach your children about technology? My teens learned to play computer games –even the online games — while still in diapers. Sitting on my lap, they learned the fine motor skills of clicking a mouse in just the right spot to connect the dots. It wasn’t long before the [...]
Hey Red Bull, Nintendo, Abercrombie: you might want to quit nagging and start listening to your youngest consumers! I share this life lesson as a parent, and it’s for your own good. You know how young people retreat to their rooms and close their doors on the grownups in the house? Well, you Big Brands [...]
“A hush falls over the audience as the speaker takes the podium.” NOT! I was raised to shut up and listen when others are speaking–especially during a speech or a presentation. The etiquette gurus of my day would get the vapors just thinking about what goes on at national conferences. Not only are the side [...]
Here’s a question for anyone older than 30: When is the last time you chatted with a teenager or twenty-something about the future of our world? Ah, generation Y. I’m raising two of them, born in the tail end of the Y timeline (those born between 1977 and 1997). It’s both scary and fascinating the [...]