Earlier I wrote about why your company should blog and the four key elements to get you started. If you’ve done that, great! But if people don’t know you’ve got something new and interesting to say, why bother blogging at all?
The reality is, people aren’t going to come to your blog to read what you’ve got to say unless you strap them in and drive them there. Where are they hanging out? Twitter and Facebook–and that’s where you need to be too. Your competitors are.
Here are Five Good Reasons Your Business needs a Facebook Page:
1. Facebook will soon reach 370 million users around the world.
2. A fourth of those users are in the United States.
3. Studies show on average we spend 55 minutes every day on Facebook.
4. Facebook integrates with blogs and other websites to make it easy for people to “like” you, thereby becoming a fan of your page.
5. Each fan has an average of 130 friends who might find your links share-worthy.
What this means is that your messages will reach not only your fans, but their friends as well–if you give them great content and make it easy for them to share.
Great Facebook strategy starts with posting links with blog photos every time you update your blog. Please don’t stop there. You’ll also want to share relevant videos, notes, events, discussions, questions and links to places beyond your own company blog or website. If you want to be seen as a thought leader, talk about leaders in your industry–not just your own company.
Once you’ve created your company page, ask all of your employees to become fans, and don’t be afraid to also ask your personal friends and family members. You can do this by using the invite link on your page.
Don’t worry if you don’t get a hoard of fans flocking to your new page immediately. They’re more likely to casually meander over. To grow your fan base quickly, be bold and ask your blog readers to like your site and visit you on Facebook. You can do that within the content of your posts, or use a Facebook Fan tool on your sidebar (mine is over on your right–hint hint!)
See how easy that was? You’ll also want to use widgets or buttons at the bottom of your posts that allows readers to share them on Facebook and Twitter.
Next: Why you need Twitter for your business.