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Twitter

How Much Does a Twitter Follower Cost?

You know those “Promoted” accounts and tweets on your Twitter sidebar? It turns out that some brands pay for Twitter followers. Oh, they don’t pay people to have them follow, but there is a cost involved, according to an email campaign from someone in Twitter Sales to prospective advertisers. What I didn’t know is that […]

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socialnomics

What is the ROI on your company’s social media?

Do you ever hear business leaders ask about their return on their investment with social media? I do. ROI is certainly not one of those tangibles you can measure in the traditional way. One of the books I feature in my Recommended Reading list is Socialnomics: How Social Media Transforms the Way We Live and […]

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Crowdsourcing: If you have to ask…

“What should I do?” Nike Basketball sincerely wants Lebron James fans to weigh in on this creative new ad titled “Rise.” But is the basketball superstar ready for the honest answers? He asks the question more times than I care to count. But he also inserted one sentence without the questionmark: “I am not a […]

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Are your Demo videos boring?

Here’s some Friday fun: You might not have heard about Chubby Bunny. But you can’t deny the sticky (literally!) communication power these kids have in their amateur messing-around style. Let’s face it; most demo videos — especially technical videos — are yawners. Next time you set out to create a how-to video demonstrating your product […]

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cocktail

Quenching the world’s thirst, one Tweet at a time

Have you ever done a complete 180 on your job, your career plan — your life’s purpose? Scott Harrison did. A few years ago Scott measured success by getting people smashed.  In his lavish NYC nightclubs, liquor poured by the gallon down the throats of thirsty and happening people lucky enough to get past the […]

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computer-keyboard

What do the latest social media stats mean for your business?

A global business I’m working with is run by a very successful woman who is rarely in her office–or in her home state, for that matter.  She spends a large percentage of her time developing relationships with her clients in other parts of the world and making them wildly successful. She’s right where she needs […]

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Sadness-aspreeman

The Day After…

Nine years ago most of us were glued to the television. We couldn’t look away from the destruction and heartache, and we couldn’t get enough information. Each new day that followed hinted at just how much life would change for us. You may recall that not too many companies were getting their products sold–at least […]

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look at me

“Tweetiquete” means it’s all about others, too!

Are you a Twitter Bore?  If you use Twitter to promote your business, one of the best ways to increase your credibility and inspire others to listen to you is to talk about others. Really. Sure, you want to tell the world what you’re up to, but if you’re merely tooting your own horn you […]

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Sodapop

A Coke by any other name

I was raised on pop. I’ve lived in places where it’s called coke. Which is descriptive if you’re cracking the top of a red and white can, but calling a root beer “coke” is disturbing to me. Now I live in a place where we call fizzy canned soft drinks “soda,” and I’ve adapted my […]

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