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socialnomics

What is the ROI on your company’s social media?

Do you ever hear business leaders ask about their return on their investment with social media? I do. ROI is certainly not one of those tangibles you can measure in the traditional way. One of the books I feature in my Recommended Reading list is Socialnomics: How Social Media Transforms the Way We Live and […]

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cocktail

Quenching the world’s thirst, one Tweet at a time

Have you ever done a complete 180 on your job, your career plan — your life’s purpose? Scott Harrison did. A few years ago Scott measured success by getting people smashed.  In his lavish NYC nightclubs, liquor poured by the gallon down the throats of thirsty and happening people lucky enough to get past the […]

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Borrowed Names

Know who else used a ghost writer?

“Sometimes they can hardly tell who wrote which word, who shaped with sentence. It doesn’t matter.  …Months later, she holds a bound book, breathes in paper like a bouquet, strokes the cover, smooth as petals, around her mother’s name: Laura Ingalls Wilder. ‘It’s all yours,’ Rose says, though every sentence was touched by both mother […]

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