Sometimes we writers, bloggers and social media folk in the West don’t think about the significance of our words until we view them from another perspective. When people in nations around the world log in to your site, what do they see? Are you certain that you are effectively communicating your brand message to them? [...]
Here’s another great way to gage your Brand Value via Booz & Co.: Every company can compare its brand value to that of its competitors based on a readily available scale: Facebook “likes,” adjusted for company revenue. Measuring brand value has always been something of a dark art. Marketers have experimented with many combinations [...]
How do your customers feel about your business? When they talk about you to others, what do they say? We all have a brand voice, whether we know it or not. A lot of small businesses are fighting for survival in a climate where competition is fierce, and customers are not as loyal as they [...]
My hubby is a packaging design/engineer-type, and so some of the packaging vernacular has rubbed off on me over the years. We don’t say “cardboard” at our house; it’s corrugated. And our kids were raised knowing that the word “styrofoam” was not nearly as cool as polystyrene. But you know what’s even cooler? Designer barcodes! [...]
“This is our daughter, Amy. She used to be a TV news anchor…” That’s usually how my parents (bless ‘em) introduce me to their friends. Yes, it was a really cool job title, but that was so 20 years ago. I’ve had a couple of cool jobs since then: News producer at a Minneapolis TV [...]