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Tag Archives | Business

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SHIPPING & LOGISTICS – Sharing the ride

I love writing about innovative and cool technology. It’s changing the way we do everything, including getting our products frmo point A to point B. I recently featured several local shipping & logistics companies using technology to innovate for their clients in an article for INSIGHT Magazine, a widely-read Business-to-Business publication. It was great publicity […]

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Building loyalty: Sharing your story

How can small businesses get their story out in front of hundreds of thousands of their potential customers?  If you can get your business featured in a local magazine or newspaper, imagine the impact! Here is an article I wrote for INSIGHT Magazine, a widely-read Business-to-Business publication, about a local construction company. (Check out all […]

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Secrets to Social Media Success in Foreign Languages

Sometimes we writers, bloggers and social media folk in the West don’t think about the significance of our words until we view them from another perspective. When people in nations around the world log in to your site, what do they see? Are you certain that you are effectively communicating your brand message to them? […]

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Buzzword Bingo

Business jargon: Are you leveraging laziness?

Ever play one of those covert, under-the-boardroom-table “jargon” BINGO games with your co-workers? You know, a friendly competition to see who can get the first row of pithy phrases or words the managers say at the staff meeting?  I don’t know about you, but I’m a visual person who would rather not hear about “boiling […]

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Facebook event? Here are 10 Tips for invitation success

Why do some Facebook events get a lot of “I’m Attending” clicks and comments, while others may as well have images of tumbleweeds and crickets chirping? The answer might just be in how the invitation is presented and worded.  Here are ten ways your business can use Facebook to make your next event successful: Gear […]

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LPM

What’s your company’s Facebook LPM (Likes per Million)?

  Here’s another great way to gage your Brand Value via Booz & Co.: Every company can compare its brand value to that of its competitors based on a readily available scale: Facebook “likes,” adjusted for company revenue. Measuring brand value has always been something of a dark art. Marketers have experimented with many combinations […]

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Let’s Get Social video: Snake oil or Social Media business opportunity?

I just watched a video forwarded to me by a friend that got my scam radar up. The 17-minute video from LetsGetSocial claims to show you how to make scads of money without any formal education or training as a Social Media Manager. Sound too good to be true? The narrator, Ryan Deiss, asks you […]

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Six ways to find your brand voice

How do your customers feel about your business? When they talk about you to others, what do they say?  We all have a brand voice, whether we know it or not. A lot of small businesses are fighting for survival in a climate where competition is fierce, and customers are not as loyal as they […]

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How Much Should I Charge for My Freelance Services?

Every once in awhile, a handy site called Lifehacker asks a question that I’ve asked myself, and today is one of those days for sharing. I know many fellow freelancers who read this blog will want to weigh in. Does this article take everything into consideration? In my opinion it is a great start. But […]

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Cool video: How a Brazilian footwear company creates brilliance on a building

Check out what Brazilian footwear company Melissa did to build its brand, one Post-It Note at a time. The company turned the side of a building in São Paulo into a mega-huge movie screen to broadcast its noteworthy brand: From FastCo.Design: Twenty-five animators worked for a steady five months, stamping sherbet-colored notes on the U-shaped […]

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