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Tag Archives | Customer

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SHIPPING & LOGISTICS – Sharing the ride

I love writing about innovative and cool technology. It’s changing the way we do everything, including getting our products frmo point A to point B. I recently featured several local shipping & logistics companies using technology to innovate for their clients in an article for INSIGHT Magazine, a widely-read Business-to-Business publication. It was great publicity […]

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Six ways to find your brand voice

How do your customers feel about your business? When they talk about you to others, what do they say?  We all have a brand voice, whether we know it or not. A lot of small businesses are fighting for survival in a climate where competition is fierce, and customers are not as loyal as they […]

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The beast of Social Commerce: Can it be tamed?

I’ve been working lately with clients who have websites with shopping carts. Fantastic websites that allow you to shop in your bathrobe–my kind of shopping. The question I’m often asked to solve: “How do I marry social media with my e-commerce site?” Social commerce has evolved into so much more than simply using a few […]

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Are you screaming at your customers?

As a parent of two teens, I can tell you the most effective types of communications that produce results, and the types that inspire eyeball rolling.  Generally: engaging, asking, listening, affirming = good; shouting, screaming, nagging = not good. The best leadership in your family is not so different from the leaders we need to […]

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