Main menu

Tag Archives | featured

ear

5 ways to write for the ear, not the eye

Can you hear the voices?  Yes, I have voices going in my head–I promise I’m not crazy, I’m a writer!  The voices are my imaginary scripts and presentations spoken in an auditorium or in front of a television camera as I write them. Writing for the ear using imaginary voices is a trick I learned […]

Continue Reading
3846376109_4bdcc6e1db_m

Are you screaming at your customers?

As a parent of two teens, I can tell you the most effective types of communications that produce results, and the types that inspire eyeball rolling.  Generally: engaging, asking, listening, affirming = good; shouting, screaming, nagging = not good. The best leadership in your family is not so different from the leaders we need to […]

Continue Reading
2461459796_c727b08b2a_m

Social media’s ROI? It’s all about the engagement

How many hours do you spend tweeting, sharing and blogging about your products and services, and what do you get for your effort? That’s the million dollar question keeping too many entrepreneurs up at night. A lot of business owners want to know how to gage the return on their social media investment. The results might […]

Continue Reading
110859301_5cc01c7ed5_m

5 tips to max out your website results

Too many ineffective websites are leaving me with a choice you don’t want your customers to have to make: I can either jump through hoops to share content or engage with with you, or I can simply click away. Abandon ship. If you want your targeted customers to stay engaged and come back again, here […]

Continue Reading

Designed by Spreeman Communications, Inc. 2016