Can you hear the voices? Yes, I have voices going in my head–I promise I’m not crazy, I’m a writer! The voices are my imaginary scripts and presentations spoken in an auditorium or in front of a television camera as I write them. Writing for the ear using imaginary voices is a trick I learned [...]
As a parent of two teens, I can tell you the most effective types of communications that produce results, and the types that inspire eyeball rolling. Generally: engaging, asking, listening, affirming = good; shouting, screaming, nagging = not good. The best leadership in your family is not so different from the leaders we need to [...]
How many hours do you spend tweeting, sharing and blogging about your products and services, and what do you get for your effort? That’s the million dollar question keeping too many entrepreneurs up at night. A lot of business owners want to know how to gage the return on their social media investment. The results might [...]
Too many ineffective websites are leaving me with a choice you don’t want your customers to have to make: I can either jump through hoops to share content or engage with with you, or I can simply click away. Abandon ship. If you want your targeted customers to stay engaged and come back again, here [...]