The emerging generation of 17 to 34-year-olds knows infinitely more about using technology and media, and have never known life without the Internet. So how do you reach these “Millennials?” Like most of us, the younger generation hates the hard sell. They’re better at spotting it than their older peers, and they are much more [...]
“This is our daughter, Amy. She used to be a TV news anchor…” That’s usually how my parents (bless ‘em) introduce me to their friends. Yes, it was a really cool job title, but that was so 20 years ago. I’ve had a couple of cool jobs since then: News producer at a Minneapolis TV [...]
Here’s a question for anyone older than 30: When is the last time you chatted with a teenager or twenty-something about the future of our world? Ah, generation Y. I’m raising two of them, born in the tail end of the Y timeline (those born between 1977 and 1997). It’s both scary and fascinating the [...]