Have you been pinning? if you are one of those folks who love collecting things (rooster figurines, baseball cards, antique gardening tools), you may have discovered how to collect and share without clogging up your attic or that guest room closet. Pinterest is one of the hottest new social platforms for collecting and sharing sharing [...]
Sometimes we writers, bloggers and social media folk in the West don’t think about the significance of our words until we view them from another perspective. When people in nations around the world log in to your site, what do they see? Are you certain that you are effectively communicating your brand message to them? [...]
Why do some Facebook events get a lot of “I’m Attending” clicks and comments, while others may as well have images of tumbleweeds and crickets chirping? The answer might just be in how the invitation is presented and worded. Here are ten ways your business can use Facebook to make your next event successful: Gear [...]
Here’s another great way to gage your Brand Value via Booz & Co.: Every company can compare its brand value to that of its competitors based on a readily available scale: Facebook “likes,” adjusted for company revenue. Measuring brand value has always been something of a dark art. Marketers have experimented with many combinations [...]
It’s a necessary evil, but as long as great content is the top priority and SEO is second, it’s better that you are found than lost. I use some of these, plus a few not listed. What tools do you use? Many of the same principles apply to optimizing a blog for search as for [...]
The emerging generation of 17 to 34-year-olds knows infinitely more about using technology and media, and have never known life without the Internet. So how do you reach these “Millennials?” Like most of us, the younger generation hates the hard sell. They’re better at spotting it than their older peers, and they are much more [...]
Using Facebook today was like coming home to find that someone rearranged my furniture, ate all my food and switched my clothes to a different closet. I promised my Facebook friends I would not whine anymore about the new changes I discovered late last night on my favorite social network. But I am sure I’m [...]
I’ve been working lately with clients who have websites with shopping carts. Fantastic websites that allow you to shop in your bathrobe–my kind of shopping. The question I’m often asked to solve: “How do I marry social media with my e-commerce site?” Social commerce has evolved into so much more than simply using a few [...]
Too many ineffective websites are leaving me with a choice you don’t want your customers to have to make: I can either jump through hoops to share content or engage with with you, or I can simply click away. Abandon ship. If you want your targeted customers to stay engaged and come back again, here [...]
I’ve been watching the news from Egypt both on television and on Twitter with some alarm these past few days, and one of the more troubling challenges coming from that nation is the fact that there is a complete blackout of all internet and cellphone communication. (By the way, President Obama has asked for this [...]