You know those “Promoted” accounts and tweets on your Twitter sidebar? It turns out that some brands pay for Twitter followers. Oh, they don’t pay people to have them follow, but there is a cost involved, according to an email campaign from someone in Twitter Sales to prospective advertisers. What I didn’t know is that [...]
It’s so handy to be able to share with the click of my mouse or smartphone. But what does that convenience cost? I just checked this out, and made a few adjustments! Who has access to your Facebook, Twitter and LinkedIn accounts? Read on: There are more than 130 Facebook app developers with access to [...]
Why do some Facebook events get a lot of “I’m Attending” clicks and comments, while others may as well have images of tumbleweeds and crickets chirping? The answer might just be in how the invitation is presented and worded. Here are ten ways your business can use Facebook to make your next event successful: Gear [...]
Here’s another great way to gage your Brand Value via Booz & Co.: Every company can compare its brand value to that of its competitors based on a readily available scale: Facebook “likes,” adjusted for company revenue. Measuring brand value has always been something of a dark art. Marketers have experimented with many combinations [...]
I just watched a video forwarded to me by a friend that got my scam radar up. The 17-minute video from LetsGetSocial claims to show you how to make scads of money without any formal education or training as a Social Media Manager. Sound too good to be true? The narrator, Ryan Deiss, asks you [...]
I’ve been working lately with clients who have websites with shopping carts. Fantastic websites that allow you to shop in your bathrobe–my kind of shopping. The question I’m often asked to solve: “How do I marry social media with my e-commerce site?” Social commerce has evolved into so much more than simply using a few [...]
“Stand back everyone; I’m having an original thought!” Does it seem to you like the art of writing original content is gasping for oxygen? Curation (sharing other people’s content across social media streams) is becoming a science in itself. There are different schools of thought on curation strategy, and I’ve included some links below this [...]
I can’t not share this terrific post from one of my favorite blogger/writers. I’ve met Jon Acuff twice; once at a conference he was leading, and once when he so kindly reviewed my blog and offered great, insightful tips on how to better reach out to my readers. Jon is a national best-selling author, hosts [...]
Have you ever found a job or freelance client via Facebook, Twitter or LinkedIn? I have! Finding the right candidate for a job is like finding a new apartment: timing, finances and quality all have to align just right. And somehow, the pool of options always seems to feel both prohibitively large and prohibitively limited [...]
As a parent of two teens, I can tell you the most effective types of communications that produce results, and the types that inspire eyeball rolling. Generally: engaging, asking, listening, affirming = good; shouting, screaming, nagging = not good. The best leadership in your family is not so different from the leaders we need to [...]