Here is the April 2013 Cover Story I wrote for Insight on Business Magazine. The original appears here on page 26: “Fast Forward is exciting because it rounds out our entrepreneurial ecosystem and brings venture dollars and a pipeline of jobs flowing into this state,” says Zielinski. He should know. As a member of the [...]
Post via the Cision blog: I recently rejoined the Twittersphere (I was on hiatus while in between jobs last fall for fear that my future employer would be asking for passwords to my social profiles). When I began tweeting again, I was quickly reminded of the reasons I don’t follow certain colleagues or companies. Similar [...]
As I am putting together some of the top Pinterest user tips (and complaints), I came across this article from The Hyper House about New Ways To Use Pinterest, and thought I’d pass it along. Are you doing these? What advice would you add? 1. Stop Sharing It All on Facebook Pinterest being linked to [...]
You know those “Promoted” accounts and tweets on your Twitter sidebar? It turns out that some brands pay for Twitter followers. Oh, they don’t pay people to have them follow, but there is a cost involved, according to an email campaign from someone in Twitter Sales to prospective advertisers. What I didn’t know is that [...]
Looking for employment? Recruiters want to know that they are getting top-quality people, and they will be checking your social media activity. You need to assume that everything you post, tweet, share and photograph could potentially be seen by anyone and everyone. Let’s show some good character out there. Via ragan.com: A Jobvite social recruiting [...]
It’s so handy to be able to share with the click of my mouse or smartphone. But what does that convenience cost? I just checked this out, and made a few adjustments! Who has access to your Facebook, Twitter and LinkedIn accounts? Read on: There are more than 130 Facebook app developers with access to [...]
Why do some Facebook events get a lot of “I’m Attending” clicks and comments, while others may as well have images of tumbleweeds and crickets chirping? The answer might just be in how the invitation is presented and worded. Here are ten ways your business can use Facebook to make your next event successful: Gear [...]
Here’s another great way to gage your Brand Value via Booz & Co.: Every company can compare its brand value to that of its competitors based on a readily available scale: Facebook “likes,” adjusted for company revenue. Measuring brand value has always been something of a dark art. Marketers have experimented with many combinations [...]
The emerging generation of 17 to 34-year-olds knows infinitely more about using technology and media, and have never known life without the Internet. So how do you reach these “Millennials?” Like most of us, the younger generation hates the hard sell. They’re better at spotting it than their older peers, and they are much more [...]
Using Facebook today was like coming home to find that someone rearranged my furniture, ate all my food and switched my clothes to a different closet. I promised my Facebook friends I would not whine anymore about the new changes I discovered late last night on my favorite social network. But I am sure I’m [...]