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Let’s Get Social video: Snake oil or Social Media business opportunity?

I just watched a video forwarded to me by a friend that got my scam radar up. The 17-minute video from LetsGetSocial claims to show you how to make scads of money without any formal education or training as a Social Media Manager. Sound too good to be true? The narrator, Ryan Deiss, asks you […]

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How Much Should I Charge for My Freelance Services?

Every once in awhile, a handy site called Lifehacker asks a question that I’ve asked myself, and today is one of those days for sharing. I know many fellow freelancers who read this blog will want to weigh in. Does this article take everything into consideration? In my opinion it is a great start. But […]

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What a card! Social project lets you get and give Starbucks coffee

This is one of those ideas too good not to share. Jonathan Stark is a regular joe who wants to treat you to a cup of joe at Starbucks. Based on the “Take a penny, leave a penny” dish at service counters, you can now get a cup and give a cup at Starbucks using […]

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The beast of Social Commerce: Can it be tamed?

I’ve been working lately with clients who have websites with shopping carts. Fantastic websites that allow you to shop in your bathrobe–my kind of shopping. The question I’m often asked to solve: “How do I marry social media with my e-commerce site?” Social commerce has evolved into so much more than simply using a few […]

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Curation vs. Content: Why you need both

“Stand back everyone; I’m having an original thought!” Does it seem to you like the art of writing original content is gasping for oxygen? Curation (sharing other people’s content across social media streams) is becoming a science in itself. There are different schools of thought on curation strategy, and I’ve included some links below this […]

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Need work? Find your next gig through social media!

Have you ever found a job or freelance client via Facebook, Twitter or LinkedIn? I have! Finding the right candidate for a job is like finding a new apartment: timing, finances and quality all have to align just right. And somehow, the pool of options always seems to feel both prohibitively large and prohibitively limited […]

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Are you screaming at your customers?

As a parent of two teens, I can tell you the most effective types of communications that produce results, and the types that inspire eyeball rolling.  Generally: engaging, asking, listening, affirming = good; shouting, screaming, nagging = not good. The best leadership in your family is not so different from the leaders we need to […]

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Social media’s ROI? It’s all about the engagement

How many hours do you spend tweeting, sharing and blogging about your products and services, and what do you get for your effort? That’s the million dollar question keeping too many entrepreneurs up at night. A lot of business owners want to know how to gage the return on their social media investment. The results might […]

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Breaking News: The Tweet that started it all

As soon as I heard that President Obama was going to address the nation about a mysterious topic, I sat up in my chair. “That’s weird,” I thought.  The news anchors seemed as befuddled as the rest of the nation. Usually we at least know the topic.  I popped up my Twitter app and squinted […]

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Grammar Grab: Entitled, or Titled?

  “…And here is Justin Bieber’s brand new hit, entitled Love Me.” Wait a second, is his music really entitled to something? Is it truly deserving of all those shrieking girls, body guards and millions of dollars? From a grammar standpoint, no. People get titled and entitled mixed up all the time. Here’s the truth: […]

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