Sometimes we writers, bloggers and social media folk in the West don’t think about the significance of our words until we view them from another perspective. When people in nations around the world log in to your site, what do they see? Are you certain that you are effectively communicating your brand message to them? [...]
How do your customers feel about your business? When they talk about you to others, what do they say? We all have a brand voice, whether we know it or not. A lot of small businesses are fighting for survival in a climate where competition is fierce, and customers are not as loyal as they [...]
Do you ever hear business leaders ask about their return on their investment with social media? I do. ROI is certainly not one of those tangibles you can measure in the traditional way. One of the books I feature in my Recommended Reading list is Socialnomics: How Social Media Transforms the Way We Live and [...]
Earlier I wrote about why your company should blog and the four key elements to get you started. If you’ve done that, great! But if people don’t know you’ve got something new and interesting to say, why bother blogging at all? The reality is, people aren’t going to come to your blog to read what [...]
If you run a business, you ought to be blogging. Why? Because a blog does two things that your company’s static web page cannot: First it is a platform to continually tell your story, and second it establishes you as a thought leader in your profession or industry. Whether you are a global corporation, a [...]
Here’s some Friday fun: You might not have heard about Chubby Bunny. But you can’t deny the sticky (literally!) communication power these kids have in their amateur messing-around style. Let’s face it; most demo videos — especially technical videos — are yawners. Next time you set out to create a how-to video demonstrating your product [...]
One of the most popular Twitter searches at this moment is #Brett Favre. The usual banter, links, did-he-or-didn’t-he speculation and of course crude jokes are coming fast and furious at about 25 tweets per minute (my unscientific observation). Whether or not the married Vikings quarterback sexted photos and messages to a young woman back when [...]
Have you ever done a complete 180 on your job, your career plan — your life’s purpose? Scott Harrison did. A few years ago Scott measured success by getting people smashed. In his lavish NYC nightclubs, liquor poured by the gallon down the throats of thirsty and happening people lucky enough to get past the [...]
A global business I’m working with is run by a very successful woman who is rarely in her office–or in her home state, for that matter. She spends a large percentage of her time developing relationships with her clients in other parts of the world and making them wildly successful. She’s right where she needs [...]
Oops. Well, who hasn’t done that, right? You create a Facebook event and share it with a few of your close pals, and you know they just can’t help themselves. 15-year-old Rebecca Javeleau meant to invite only 15 friends to her birthday party, but instead her guest list exploded into 21,000 people who RSVP’d for [...]