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Pinterest is catching our interest

Have you been pinning? if you are one of those folks who love collecting things (rooster figurines, baseball cards, antique gardening tools), you may have discovered how to collect and share without clogging up your attic or that guest room closet. Pinterest is one of the hottest new social platforms for collecting and sharing sharing […]

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Secrets to Social Media Success in Foreign Languages

Sometimes we writers, bloggers and social media folk in the West don’t think about the significance of our words until we view them from another perspective. When people in nations around the world log in to your site, what do they see? Are you certain that you are effectively communicating your brand message to them? […]

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Communicating to the 17 – 34 crowd

The emerging generation of 17 to 34-year-olds knows infinitely more about using technology and media, and have never known life without the Internet. So how do you reach these “Millennials?”  Like most of us, the younger generation hates the hard sell. They’re better at spotting it than their older peers, and they are much more […]

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Let’s Get Social video: Snake oil or Social Media business opportunity?

I just watched a video forwarded to me by a friend that got my scam radar up. The 17-minute video from LetsGetSocial claims to show you how to make scads of money without any formal education or training as a Social Media Manager. Sound too good to be true? The narrator, Ryan Deiss, asks you […]

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Are you screaming at your customers?

As a parent of two teens, I can tell you the most effective types of communications that produce results, and the types that inspire eyeball rolling.  Generally: engaging, asking, listening, affirming = good; shouting, screaming, nagging = not good. The best leadership in your family is not so different from the leaders we need to […]

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Social media’s ROI? It’s all about the engagement

How many hours do you spend tweeting, sharing and blogging about your products and services, and what do you get for your effort? That’s the million dollar question keeping too many entrepreneurs up at night. A lot of business owners want to know how to gage the return on their social media investment. The results might […]

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How to do something good with Twitter and Facebook this December

Snow on my windshield, check.  Bells and red kettles, definitely. Yes, Virginia, it really is December. In addition to the serving and giving you’re going to do this month, you might want to add tweeting and sharing to your goodwill list. I experienced the sharing of good cheer this morning from someone I didn’t know […]

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Are your Demo videos boring?

Here’s some Friday fun: You might not have heard about Chubby Bunny. But you can’t deny the sticky (literally!) communication power these kids have in their amateur messing-around style. Let’s face it; most demo videos — especially technical videos — are yawners. Next time you set out to create a how-to video demonstrating your product […]

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The Day After…

Nine years ago most of us were glued to the television. We couldn’t look away from the destruction and heartache, and we couldn’t get enough information. Each new day that followed hinted at just how much life would change for us. You may recall that not too many companies were getting their products sold–at least […]

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