I’ve been fortunate to work alongside some of the top thought leaders in internal communications over the years, and their wisdom has been invaluable to me and to my corporate clients. I encourage others to keep learning, even from those outside of your industry, to help you grow and add value in your work. Think […]
I saw this question posted on Quora, and thought I’d take a stab at an answer: Read Amy Spreeman‘s answer to What do I need to do to become a freelancer? on Quora Now, I can’t figure out why Quora’s embed code results in a double post. Perhaps I’ll ask Quora!
“Help! No one is reading my great content!” Everyone wants that magic formula that will maximize SEO (Search Engine Optimization), and attract more readers – and buyers – to their websites. You can write the most compelling article or ad content in the world, but it won’t do much good if no one is seeing […]
How do your customers feel about your business? When they talk about you to others, what do they say? We all have a brand voice, whether we know it or not. A lot of small businesses are fighting for survival in a climate where competition is fierce, and customers are not as loyal as they […]
If you are a freelance writer or you want to be one, you need a Facebook Page! Here are 5 tips to make it successful.
For the past decade or so I’ve noticed (and whined about) this odd propensity for people to replace “str” sounds with “shtr” when pronouncing certain words. First I noticed radio DJs doing this. Then newscasters. Then teachers. But when Michelle Obama started talking about America’s “shtruggles,” everyone else picked it up shtraightaway. Words like street, […]
Imagine stumbling into your kitchen in the morning and activating your coffee machine – with a yawn! Facial recognition can make just about anything possible, even getting a cup of strong joe. Actually, this technology is a few years old. Coffee roaster Douwe Egberts experimented with the yawn-activated technology on unsuspecting, tired airline passengers at […]
We freelance writers, graphic designers, consultants and independent sales types are all joined by a common bond in that we don’t have a boss or supervisor asking that we account for our time. We LOVE that! But freelancer beware, there is a hideous disease that can overtake our minds at any given moment. It’s called […]
Personal branding needs to help people understand who you are. That means you’ll need to be a little more personally transparent, whether you want to be or not. “This is our daughter, Amy. She used to be a TV news anchor…” That’s usually how my parents (bless ’em) introduce me to their friends. Yes, it […]
Change-related stress at work can take an enormous toll on an employees performance. A recent study indicates that those suffering from change-related stress perform 5% worse than the average employee. Five percent may not seem like much, but consider that any kind of stress can manifest in a number of ways at work or at […]