Brett Favre: When doubt taints the brand

Brett Favre Oct. 11 2010

One of the most popular Twitter searches at this moment is #Brett Favre. The usual banter, links, did-he-or-didn’t-he speculation and of course crude jokes are coming fast and furious at about 25 tweets per minute (my unscientific observation).

Whether or not the married Vikings quarterback sexted photos and messages to a young woman back when he was a New York Jet has not been confirmed by the National Football League investigators.

But to the fans the facts don’t seem to matter.

The brand that Favre has built over many years as an outstanding athlete –and for many a hero –has been tainted by speculation. His agent, the media, his fans and those who don’t like him are all weighing in and demanding answers.

When you are the brand, your response to scandal carries just as much weight as the scandal itself. It tells us about your character.  If the allegations are false, will you hold firm and strong? Say nothing? Speak through a lawyer? If they’re true, will you stand up? ‘Fess up? Deny all?

There are a number of responses Brett could have right now.  So far he has chosen “no comment.” But very soon there will be The Interview.  And these words will determine forever what happens to the brand that is Brett Favre.

If you were Brett Favre’s PR manager, what would you advise?

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4 Responses to Brett Favre: When doubt taints the brand

  1. Amy Spreeman October 13, 2010 at 3:36 am #

    Oh, and my Facebook profile pic in my purple jersey with the #4 on it will remain. For now…

  2. Judes1045 October 13, 2010 at 3:51 am #

    Well ,Judes saw his crying tonight on the news to his teamates before the game for putting the team thru this…was this tears of guilt and OH No I got caught? Or what???…
    Tune in cause I think the answer will be revelied,Guilty or innocent?That is the question America wants to know?? ‘ Unfortunatlely I beleive hes guilty and Im so dissappointed in #4 🙂 but hope im wrong on this ! LOL ,he may have taken up a Tiger woods-Jesse James act:)

  3. Judes1045 October 15, 2010 at 3:56 am #

    Deanna Farve issued a statement today saying ,that those pictures he sent to that reporter were meant for me-but you know Brett-they were intercepted!!


  1. Tweets that mention Brett Favre: When doubt taints the brand | SPREEMAN COMMUNICATIONS -- - October 12, 2010

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