Archive | Brand

Spreeman Brand Voice

Six ways to find your brand voice

How do your customers feel about your business? When they talk about you to others, what do they say?  We all have a brand voice, whether we know it or not. A lot of small businesses are fighting for survival in a climate where competition is fierce, and customers are not as loyal as they […]

Continue Reading 0
Amy Spreeman Identity

What’s missing from your “personal brand?” You!

Personal branding needs to help people understand who you are. That means you’ll need to be a little more personally transparent, whether you want to be or not. “This is our daughter, Amy. She used to be a TV news anchor…”      That’s usually how my parents (bless ’em)  introduce me to their friends.  Yes, it […]

Continue Reading 3
Amy Spreeman Writer

When hiring a writer makes sense

Have you ever avoided a service or product because of schmaltzy writing? Of course you have! Why would you invest your time, money and reputation with a business that can’t be bothered to proofread its mailer or tell you a compelling story? When I see spelling errors or grammar mistakes, I assume that the “boss” […]

Continue Reading 3
screen-shot-2016-10-31-at-4-09-05-pm

Seven Reasons I Unfollowed You (or Your Brand) on Twitter

Post via the Cision blog: I recently rejoined the Twittersphere (I was on hiatus while in between jobs last fall for fear that my future employer would be asking for passwords to my social profiles). When I began tweeting again, I was quickly reminded of the reasons I don’t follow certain colleagues or companies. Similar […]

Continue Reading 0
LPM

What’s your company’s Facebook LPM (Likes per Million)?

  Here’s another great way to gage your Brand Value via Booz & Co.: Every company can compare its brand value to that of its competitors based on a readily available scale: Facebook “likes,” adjusted for company revenue. Measuring brand value has always been something of a dark art. Marketers have experimented with many combinations […]

Continue Reading 0
sticky

Cool video: How a Brazilian footwear company creates brilliance on a building

Check out what Brazilian footwear company Melissa did to build its brand, one Post-It Note at a time. The company turned the side of a building in São Paulo into a mega-huge movie screen to broadcast its noteworthy brand: From FastCo.Design: Twenty-five animators worked for a steady five months, stamping sherbet-colored notes on the U-shaped […]

Continue Reading 0
2461459796_c727b08b2a_m

Social media’s ROI? It’s all about the engagement

How many hours do you spend tweeting, sharing and blogging about your products and services, and what do you get for your effort? That’s the million dollar question keeping too many entrepreneurs up at night. A lot of business owners want to know how to gage the return on their social media investment. The results might […]

Continue Reading 1
110859301_5cc01c7ed5_m

5 tips to max out your website results

Too many ineffective websites are leaving me with a choice you don’t want your customers to have to make: I can either jump through hoops to share content or engage with with you, or I can simply click away. Abandon ship. If you want your targeted customers to stay engaged and come back again, here […]

Continue Reading 1
brands nag teens

Big brands nagging kids on Facebook may want to listen

Hey Red Bull, Nintendo, Abercrombie: you might want to quit nagging and start listening to your youngest consumers!  I share this life lesson as a parent, and it’s for your own good. You know how young people retreat to their rooms and close their doors on the grownups in the house? Well, you Big Brands […]

Continue Reading 0
chocolate truffel

Chocolate Branding is bittersweet

I remember when brownish diamonds were jewelry store rejects. Far inferior to the real thing: the bright sparklers that would set a guy back two-and-a-half paycheck cycles. Not anymore.  We’ll apparently consume anything coated with rich,  succulent chocolate. Yes, Chocolate Diamonds are now the “it” stone of 2011. No longer relegated to second or third […]

Continue Reading 1
%d bloggers like this: