Archive | Brand

tone

Your online presence: Don’t use that tone!

Moms are famous for their one-liners, aren’t they? “Don’t use that tone with me, young lady!”  (or “Mister!”) And if Mom could see your posts and your tweets right now, what would she say? More importantly to your bottom line  (sorry Mom), what are your clients thinking when they check out the tone of your […]

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Photo by popculturegeek

Dreaming of Kinect: feggeddaboudit?

I’m an anti-frenzy kind of gal. I like my holiday gift-giving experience to be  as hassle-free as possible. So if you’re going to be in line at 4 a.m. waiting for those door-stopper deals, there are two things you won’t see:  An Xbox Kinect game (most likely), and me (for certain). Look, I think the […]

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Pinoccio

Disney wants your vacation to be Gowalla active

“It’s for the children,” I tell myself. We’ve got the airfare, we’ve got the hotel, and I guess the only thing left to do is go to the app store and download Gowalla. I don’t need another location-based app, but if I want the deals on our Orlando trip then I guess I’ll have to […]

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socialnomics

What is the ROI on your company’s social media?

Do you ever hear business leaders ask about their return on their investment with social media? I do. ROI is certainly not one of those tangibles you can measure in the traditional way. One of the books I feature in my Recommended Reading list is Socialnomics: How Social Media Transforms the Way We Live and […]

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fb fan page

Five great reasons your company needs Facebook

Earlier I wrote about why your company should blog and the four key elements to get you started. If you’ve done that, great! But if people don’t know you’ve got something new and interesting to say, why bother blogging at all? The reality is, people aren’t going to come to your blog to read what […]

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Crowdsourcing: If you have to ask…

“What should I do?” Nike Basketball sincerely wants Lebron James fans to weigh in on this creative new ad titled “Rise.” But is the basketball superstar ready for the honest answers? He asks the question more times than I care to count. But he also inserted one sentence without the questionmark: “I am not a […]

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woman on laptop

Four Rules for Starting Your Business Blog

If you run a business, you ought to be blogging. Why? Because a blog does two things that your company’s static web page cannot: First it is a platform to continually tell your story, and second it establishes you as a thought leader in your profession or industry. Whether you are a global corporation, a […]

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Brett Favre Oct. 11 2010

Brett Favre: When doubt taints the brand

One of the most popular Twitter searches at this moment is #Brett Favre. The usual banter, links, did-he-or-didn’t-he speculation and of course crude jokes are coming fast and furious at about 25 tweets per minute (my unscientific observation). Whether or not the married Vikings quarterback sexted photos and messages to a young woman back when […]

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