Archive | Emerging generation

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Communicating to the 17 – 34 crowd

The emerging generation of 17 to 34-year-olds knows infinitely more about using technology and media, and have never known life without the Internet. So how do you reach these “Millennials?”  Like most of us, the younger generation hates the hard sell. They’re better at spotting it than their older peers, and they are much more […]

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I don't know her, but I like her!

Gangsta, and other words I’m not allowed to say.

  “Great song! Crank it up, mom.” When my eldest got to the age where he started thinking he was cooler than me, I was determined to find a way to demonstrate that he in fact was wrong.   This here was my deliverance.  My teachable moment. The rock song was from the 80s–MY era! Loud […]

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When should you teach your kids about Tech?

How early is too early to teach your children about technology? My teens learned to play computer games –even the online games — while still in diapers.  Sitting on my lap, they learned the fine motor skills of clicking a mouse in just the right spot to connect the dots. It wasn’t long before the […]

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brands nag teens

Big brands nagging kids on Facebook may want to listen

Hey Red Bull, Nintendo, Abercrombie: you might want to quit nagging and start listening to your youngest consumers!  I share this life lesson as a parent, and it’s for your own good. You know how young people retreat to their rooms and close their doors on the grownups in the house? Well, you Big Brands […]

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