Archive | Featured

Spreeman Brand Voice

Six ways to find your brand voice

How do your customers feel about your business? When they talk about you to others, what do they say?  We all have a brand voice, whether we know it or not. A lot of small businesses are fighting for survival in a climate where competition is fierce, and customers are not as loyal as they […]

Continue Reading 0
screen-shot-2016-10-31-at-4-02-01-pm

INSIGHT ON: Tourism & Team Building – Tee time

City of Appleton’s Reid Golf Course gets a new look – re-opening celebration June 7-15 Posted by Amy Spreeman on 5/01/14 • Categorized as Insight On, Tourism & Team Building Up for a few rounds of golf? After nearly two years of dirt piles and construction sounds, Reid Golf Course in Appleton is once again […]

Continue Reading 0
6166755299_1fc6f845b7_m

Communicating to the 17 – 34 crowd

The emerging generation of 17 to 34-year-olds knows infinitely more about using technology and media, and have never known life without the Internet. So how do you reach these “Millennials?”  Like most of us, the younger generation hates the hard sell. They’re better at spotting it than their older peers, and they are much more […]

Continue Reading 0
ear

5 ways to write for the ear, not the eye

Can you hear the voices?  Yes, I have voices going in my head–I promise I’m not crazy, I’m a writer!  The voices are my imaginary scripts and presentations spoken in an auditorium or in front of a television camera as I write them. Writing for the ear using imaginary voices is a trick I learned […]

Continue Reading 0
2461459796_c727b08b2a_m

Social media’s ROI? It’s all about the engagement

How many hours do you spend tweeting, sharing and blogging about your products and services, and what do you get for your effort? That’s the million dollar question keeping too many entrepreneurs up at night. A lot of business owners want to know how to gage the return on their social media investment. The results might […]

Continue Reading 1
110859301_5cc01c7ed5_m

5 tips to max out your website results

Too many ineffective websites are leaving me with a choice you don’t want your customers to have to make: I can either jump through hoops to share content or engage with with you, or I can simply click away. Abandon ship. If you want your targeted customers to stay engaged and come back again, here […]

Continue Reading 1
%d bloggers like this: