Archive | Great books

socialnomics

What is the ROI on your company’s social media?

Do you ever hear business leaders ask about their return on their investment with social media? I do. ROI is certainly not one of those tangibles you can measure in the traditional way. One of the books I feature in my Recommended Reading list is Socialnomics: How Social Media Transforms the Way We Live and […]

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Borrowed Names

Know who else used a ghost writer?

“Sometimes they can hardly tell who wrote which word, who shaped with sentence. It doesn’t matter.  …Months later, she holds a bound book, breathes in paper like a bouquet, strokes the cover, smooth as petals, around her mother’s name: Laura Ingalls Wilder. ‘It’s all yours,’ Rose says, though every sentence was touched by both mother […]

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