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How to do something good with Twitter and Facebook this December

Snow on my windshield, check.  Bells and red kettles, definitely. Yes, Virginia, it really is December. In addition to the serving and giving you’re going to do this month, you might want to add tweeting and sharing to your goodwill list. I experienced the sharing of good cheer this morning from someone I didn’t know […]

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Photo: Red Cross

Haiti needs all the attention it can get

This morning I was listening to the news, and NPR ran a 20 second blurb on the cholera death toll in Haiti. 550.  I got to thinking, why do people in the U.S. hear stories like this and shrug their shoulders? Why aren’t we doing anything? The answer is that people are doing something. A […]

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What is the ROI on your company’s social media?

Do you ever hear business leaders ask about their return on their investment with social media? I do. ROI is certainly not one of those tangibles you can measure in the traditional way. One of the books I feature in my Recommended Reading list is Socialnomics: How Social Media Transforms the Way We Live and […]

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