Archive | Social Media

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Who accesses your social media accounts? Find out with MyPermissions

It’s so handy to be able to share with the click of my mouse or smartphone. But what does that convenience cost?  I just checked this out, and made a few adjustments!  Who has access to your Facebook, Twitter and LinkedIn accounts? Read on: There are more than 130 Facebook app developers with access to […]

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Facebook event? Here are 10 Tips for invitation success

Why do some Facebook events get a lot of “I’m Attending” clicks and comments, while others may as well have images of tumbleweeds and crickets chirping? The answer might just be in how the invitation is presented and worded.  Here are ten ways your business can use Facebook to make your next event successful: Gear […]

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What’s your company’s Facebook LPM (Likes per Million)?

  Here’s another great way to gage your Brand Value via Booz & Co.: Every company can compare its brand value to that of its competitors based on a readily available scale: Facebook “likes,” adjusted for company revenue. Measuring brand value has always been something of a dark art. Marketers have experimented with many combinations […]

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What’s Your Company’s Facebook LPM (Likes per Million)?

What’s Your Company’s Facebook LPM (Likes per Million)?

via Booz & Comapny Every company can compare its brand value to that of its competitors based on a readily available scale: Facebook “likes,” adjusted for company revenue. by Nicholas Hodson, Umut Aytekin, and Jon Crawford Measuring brand value has always been something of a dark art. Marketers have experimented with many combinations of financial […]

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Communicating to the 17 – 34 crowd

The emerging generation of 17 to 34-year-olds knows infinitely more about using technology and media, and have never known life without the Internet. So how do you reach these “Millennials?”  Like most of us, the younger generation hates the hard sell. They’re better at spotting it than their older peers, and they are much more […]

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Facebook follies: We’re finally getting used to the change

Using Facebook today was like coming home to find that someone rearranged my furniture, ate all my food and switched my clothes to a different closet. I promised my Facebook friends I would not whine anymore about the new changes I discovered late last night on my favorite social network. But I am sure I’m […]

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Let’s Get Social video: Snake oil or Social Media business opportunity?

I just watched a video forwarded to me by a friend that got my scam radar up. The 17-minute video from LetsGetSocial claims to show you how to make scads of money without any formal education or training as a Social Media Manager. Sound too good to be true? The narrator, Ryan Deiss, asks you […]

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What a card! Social project lets you get and give Starbucks coffee

This is one of those ideas too good not to share. Jonathan Stark is a regular joe who wants to treat you to a cup of joe at Starbucks. Based on the “Take a penny, leave a penny” dish at service counters, you can now get a cup and give a cup at Starbucks using […]

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The beast of Social Commerce: Can it be tamed?

I’ve been working lately with clients who have websites with shopping carts. Fantastic websites that allow you to shop in your bathrobe–my kind of shopping. The question I’m often asked to solve: “How do I marry social media with my e-commerce site?” Social commerce has evolved into so much more than simply using a few […]

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Driving Results Online

If your website is so five years ago, it’s probably not giving you the results you want. In many industries, the real “front door” of the business (the website) is behind the 8-ball when it comes to online presence and ROI. Here’s the story I wrote this month for Insight on Manufacturing, and online magazine, […]

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