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The invisible thing you have to give your blog readers

I can’t not share this terrific post from one of my favorite blogger/writers. I’ve met Jon Acuff twice; once at a conference he was leading, and once when he so kindly reviewed my blog and offered great, insightful tips on how to better reach out to my readers. Jon is a national best-selling author, hosts […]

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Grammar Grab: Entitled, or Titled?

  “…And here is Justin Bieber’s brand new hit, entitled Love Me.” Wait a second, is his music really entitled to something? Is it truly deserving of all those shrieking girls, body guards and millions of dollars? From a grammar standpoint, no. People get titled and entitled mixed up all the time. Here’s the truth: […]

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Photo credit: Sean Dreilinger

Content is King

Yesterday I wrote about whether SEO-optimized web articles were any good. The cynic in me is wondering what in the world the Internet has done to the copywriting profession. Take a look at your website or your blog, and read your content out loud. Is it good? Is it great? Good web content gives me […]

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Four Rules for Starting Your Business Blog

If you run a business, you ought to be blogging. Why? Because a blog does two things that your company’s static web page cannot: First it is a platform to continually tell your story, and second it establishes you as a thought leader in your profession or industry. Whether you are a global corporation, a […]

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Think Orange!

The color orange is splashy and memorable, don’t you think? This afternoon I left the kids in charge of carving pumpkins while I kicked back with an iced Americano and my Twitter friends. I soon discovered what happens at the Spreeman household when you put the teens in charge of the Halloween decor: I’m leaving […]

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With this post, it’s launched!

This is my first post officially as a freelance blogger–and the first moment I’ve hinted to the outside world that this site exists.  I’ve blogged for plenty of others– ghost blogging for clients or blogging for the companies I’ve worked for–but today I am writing as just me. All of my posts older than this […]

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