Archive | Writing Samples

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Florida Ready Mix Company touts benefits of Badger Shredding System

         (Article contracted by Badger Shredding Corp of Wisconsin) Anyone in the business of recycling concrete knows that the daily grind has always been by nature noisy, dusty and enormously expensive. Maintenance fees alone for concrete shredding equipment can make or break a budget. But that is changing, thanks to Badger Shredding Products, Inc.’s innovative […]

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INSIGHT ON: Tourism & Team Building – Tee time

City of Appleton’s Reid Golf Course gets a new look – re-opening celebration June 7-15 Posted by Amy Spreeman on 5/01/14 • Categorized as Insight On, Tourism & Team Building Up for a few rounds of golf? After nearly two years of dirt piles and construction sounds, Reid Golf Course in Appleton is once again […]

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Regional Leadership Council aligns state’s economic climate

UP FRONT: Pieces of eight Posted by Amy Spreeman on 3/01/14 • Categorized as Up Front Yes, Wisconsin is a mixed bag of bustling metro areas and productive farming and manufacturing landscapes. But even in our rich diversity of complex economic development, new growth and innovation doesn’t happen in a vacuum. At least not anymore. […]

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On track – New North’s Fast Forward 1.0 puts startups on a path to success

Here is the April 2013 Cover Story I wrote for Insight on Business Magazine. The original appears here on page 26: “Fast Forward is exciting because it rounds out our entrepreneurial ecosystem and brings venture dollars and a pipeline of jobs flowing into this state,” says Zielinski. He should know. As a member of the […]

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Next time you’re driving along Highway 41 in northeast Wisconsin, pay attention to the multitude of trucking companies on the road. All those trucks running common routes, similar distribution locations and dispatch schedules might look like a lot of traffic, but several local companies recognize that competition on the road equals opportunity to get innovative and solve its industry’s biggest challenge.

SHIPPING & LOGISTICS – Sharing the ride

Next time you’re driving along Highway 41 in northeast Wisconsin, pay attention to the multitude of trucking companies on the road. All those trucks running common routes, similar distribution locations and dispatch schedules might look like a lot of traffic, but several local companies recognize that competition on the road equals opportunity to get innovative […]

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Building loyalty: Sharing your story

How can small businesses get their story out in front of hundreds of thousands of their potential customers?  If you can get your business featured in a local magazine or newspaper, imagine the impact! Here is an article I wrote for INSIGHT Magazine, a widely-read Business-to-Business publication, about a local construction company. (Check out all […]

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LIVES OF THE MANY ELDERLY PERSONS WHO HAVE CHO...

On writing about trends

I write a lot of articles and blogs for my clients on trends that impact their industries. Every once in a while I get an assignment that is near and dear to my heart. One in particular hit me just as our family was dealing with a loved one learning she has Alzheimer’s. It is […]

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Driving Results Online

If your website is so five years ago, it’s probably not giving you the results you want. In many industries, the real “front door” of the business (the website) is behind the 8-ball when it comes to online presence and ROI. Here’s the story I wrote this month for Insight on Manufacturing, and online magazine, […]

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