Yesterday I wrote about whether SEO-optimized web articles were any good. The cynic in me is wondering what in the world the Internet has done to the copywriting profession.
Take a look at your website or your blog, and read your content out loud. Is it good? Is it great?
Good web content gives me a clear, grammatically-correct idea of who you are and what you offer.
Great content paints me a word image that stays with me and inspires me to take action.
Superb content takes me on a journey and engages my heart, asking questions that matter and inspiring me to dig deeper.