Content is King

Photo credit: Sean Dreilinger

Yesterday I wrote about whether SEO-optimized web articles were any good. The cynic in me is wondering what in the world the Internet has done to the copywriting profession.

Take a look at your website or your blog, and read your content out loud. Is it good? Is it great?

Good web content gives me a clear, grammatically-correct idea of who you are and what you offer.

Great content paints me a word image that stays with me and inspires me to take action.

Superb content takes me on a journey and engages my heart, asking questions that matter and inspiring me to dig deeper.

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