Social media’s ROI? It’s all about the engagement

How many hours do you spend tweeting, sharing and blogging about your products and services, and what do you get for your effort?

That’s the million dollar question keeping too many entrepreneurs up at night. A lot of business owners want to know how to gage the return on their social media investment. The results might not be something you see on a balance sheet. At least night right away.

Investing time in social media can’t really be measured in the same way as, say, your Yellow Pages advertising. That’s because social media isn’t like advertising at all. Hopefully you use your blog, your tweets, Facebook posts and YouTube videos to share little pieces of your story. Notice I said “share,” and not “tell.” Sharing is engagement and a willingness to allow others to interject their own little pieces into your little pieces. And all those little pieces add up to the building blocks of your brand.

Building your brand through social engagement allows your audience to enjoy the full, robust flavor of all that you are. And that’s an investment that will keep your audience hungry for more of you.

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One Response to Social media’s ROI? It’s all about the engagement

  1. melaniekissell June 10, 2011 at 6:20 am #

    Spot on, Amy!

    This line jumped off the page …

    ” Sharing is engagement and a willingness to allow others to interject their own little pieces into your little pieces.” 

    Let’s fact it …

    Perpetual selling is NOT proper social media netiquette.  In my opinion and through my experience,  you won’t see a return on your investment in social media unless and until you do a lot more “giving” than “getting”. 

    The word, “Social”, is in there for a reason!! 🙂

    Where I find entrepreneurs and others getting frustrated with social media and claiming it’s a waste of time is when they attempt to be everywhere at once.  By that, I mean they are trying to participate on too many social media platforms at once.  And in doing so, they’re not making any progress or having any success with any of them. 

    No wonder! 

    I always suggest people start with a maximum of three social media venues — spend enough time using them to actually master them — and then start adding more venues to their social media marketing mix.

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