Tag Archives | Brand

Spreeman Brand Voice

Six ways to find your brand voice

How do your customers feel about your business? When they talk about you to others, what do they say?  We all have a brand voice, whether we know it or not. A lot of small businesses are fighting for survival in a climate where competition is fierce, and customers are not as loyal as they […]

Continue Reading 0
Amy Spreeman Identity

What’s missing from your “personal brand?” You!

Personal branding needs to help people understand who you are. That means you’ll need to be a little more personally transparent, whether you want to be or not. “This is our daughter, Amy. She used to be a TV news anchor…”      That’s usually how my parents (bless ’em)  introduce me to their friends.  Yes, it […]

Continue Reading 3
blogphoto

Secrets to Social Media Success in Foreign Languages

Sometimes we writers, bloggers and social media folk in the West don’t think about the significance of our words until we view them from another perspective. When people in nations around the world log in to your site, what do they see? Are you certain that you are effectively communicating your brand message to them? […]

Continue Reading 0
LPM

What’s your company’s Facebook LPM (Likes per Million)?

  Here’s another great way to gage your Brand Value via Booz & Co.: Every company can compare its brand value to that of its competitors based on a readily available scale: Facebook “likes,” adjusted for company revenue. Measuring brand value has always been something of a dark art. Marketers have experimented with many combinations […]

Continue Reading 0
What’s Your Company’s Facebook LPM (Likes per Million)?

What’s Your Company’s Facebook LPM (Likes per Million)?

via Booz & Comapny Every company can compare its brand value to that of its competitors based on a readily available scale: Facebook “likes,” adjusted for company revenue. by Nicholas Hodson, Umut Aytekin, and Jon Crawford Measuring brand value has always been something of a dark art. Marketers have experimented with many combinations of financial […]

Continue Reading 0
Screen shot 2011-06-29 at 3.53.22 PM

Barcodes are fun now!

My hubby is a packaging design/engineer-type, and so some of the packaging vernacular has rubbed off on me over the years. We don’t say “cardboard” at our house; it’s corrugated. And our kids were raised knowing that the word “styrofoam” was not nearly as cool as polystyrene. But you know what’s even cooler? Designer barcodes! […]

Continue Reading 0
%d bloggers like this: