Tag Archives | Business

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The beast of Social Commerce: Can it be tamed?

I’ve been working lately with clients who have websites with shopping carts. Fantastic websites that allow you to shop in your bathrobe–my kind of shopping. The question I’m often asked to solve: “How do I marry social media with my e-commerce site?” Social commerce has evolved into so much more than simply using a few […]

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Are you screaming at your customers?

As a parent of two teens, I can tell you the most effective types of communications that produce results, and the types that inspire eyeball rolling.  Generally: engaging, asking, listening, affirming = good; shouting, screaming, nagging = not good. The best leadership in your family is not so different from the leaders we need to […]

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Social media’s ROI? It’s all about the engagement

How many hours do you spend tweeting, sharing and blogging about your products and services, and what do you get for your effort? That’s the million dollar question keeping too many entrepreneurs up at night. A lot of business owners want to know how to gage the return on their social media investment. The results might […]

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“5 Essential Facebook Tricks for Freelance Writers”

If you are a freelance writer,  I strongly recommend you check out Carol Tice’s blog, Make A Living Writing. What I appreciate about Carol is her steel-sharpens-steel community of writers who encourage and educate writers in this career step where we can often feel alone in the freelance realm. With guest posts like 5 Essential […]

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Your online presence: Don’t use that tone!

Moms are famous for their one-liners, aren’t they? “Don’t use that tone with me, young lady!”  (or “Mister!”) And if Mom could see your posts and your tweets right now, what would she say? More importantly to your bottom line  (sorry Mom), what are your clients thinking when they check out the tone of your […]

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