Tag Archives | Facebook

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Seven Reasons I Unfollowed You (or Your Brand) on Twitter

Post via the Cision blog: I recently rejoined the Twittersphere (I was on hiatus while in between jobs last fall for fear that my future employer would be asking for passwords to my social profiles). When I began tweeting again, I was quickly reminded of the reasons I don’t follow certain colleagues or companies. Similar […]

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The 7 things you need to do on Pinterest

As I am putting together some of the top Pinterest user tips (and complaints), I came across this article from The Hyper House about New Ways To Use Pinterest, and thought I’d pass it along. Are you doing these? What advice would you add? 1. Stop Sharing It All on Facebook Pinterest being linked to […]

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Twitter

How Much Does a Twitter Follower Cost?

You know those “Promoted” accounts and tweets on your Twitter sidebar? It turns out that some brands pay for Twitter followers. Oh, they don’t pay people to have them follow, but there is a cost involved, according to an email campaign from someone in Twitter Sales to prospective advertisers. What I didn’t know is that […]

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Pinterest is catching our interest

Have you been pinning? if you are one of those folks who love collecting things (rooster figurines, baseball cards, antique gardening tools), you may have discovered how to collect and share without clogging up your attic or that guest room closet. Pinterest is one of the hottest new social platforms for collecting and sharing sharing […]

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Tweet-me-again

12 outrageous job losses due to mishandling social media

Looking for employment? Recruiters want to know that they are getting top-quality people, and they will be checking your social media activity. You need to assume that everything you post, tweet, share and photograph could potentially be seen by anyone and everyone. Let’s show some good character out there. Via ragan.com: A Jobvite social recruiting […]

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Buzzword Bingo

Business jargon: Are you leveraging laziness?

Ever play one of those covert, under-the-boardroom-table “jargon” BINGO games with your co-workers? You know, a friendly competition to see who can get the first row of pithy phrases or words the managers say at the staff meeting?  I don’t know about you, but I’m a visual person who would rather not hear about “boiling […]

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Who accesses your social media accounts? Find out with MyPermissions

It’s so handy to be able to share with the click of my mouse or smartphone. But what does that convenience cost?  I just checked this out, and made a few adjustments!  Who has access to your Facebook, Twitter and LinkedIn accounts? Read on: There are more than 130 Facebook app developers with access to […]

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Facebook event? Here are 10 Tips for invitation success

Why do some Facebook events get a lot of “I’m Attending” clicks and comments, while others may as well have images of tumbleweeds and crickets chirping? The answer might just be in how the invitation is presented and worded.  Here are ten ways your business can use Facebook to make your next event successful: Gear […]

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LPM

What’s your company’s Facebook LPM (Likes per Million)?

  Here’s another great way to gage your Brand Value via Booz & Co.: Every company can compare its brand value to that of its competitors based on a readily available scale: Facebook “likes,” adjusted for company revenue. Measuring brand value has always been something of a dark art. Marketers have experimented with many combinations […]

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Communicating to the 17 – 34 crowd

The emerging generation of 17 to 34-year-olds knows infinitely more about using technology and media, and have never known life without the Internet. So how do you reach these “Millennials?”  Like most of us, the younger generation hates the hard sell. They’re better at spotting it than their older peers, and they are much more […]

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