Tag Archives | Generation Y

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Communicating to the 17 – 34 crowd

The emerging generation of 17 to 34-year-olds knows infinitely more about using technology and media, and have never known life without the Internet. So how do you reach these “Millennials?”  Like most of us, the younger generation hates the hard sell. They’re better at spotting it than their older peers, and they are much more […]

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