Tag Archives | Marketing

LPM

What’s your company’s Facebook LPM (Likes per Million)?

  Here’s another great way to gage your Brand Value via Booz & Co.: Every company can compare its brand value to that of its competitors based on a readily available scale: Facebook “likes,” adjusted for company revenue. Measuring brand value has always been something of a dark art. Marketers have experimented with many combinations […]

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Six ways to find your brand voice

How do your customers feel about your business? When they talk about you to others, what do they say?  We all have a brand voice, whether we know it or not. A lot of small businesses are fighting for survival in a climate where competition is fierce, and customers are not as loyal as they […]

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Curation vs. Content: Why you need both

“Stand back everyone; I’m having an original thought!” Does it seem to you like the art of writing original content is gasping for oxygen? Curation (sharing other people’s content across social media streams) is becoming a science in itself. There are different schools of thought on curation strategy, and I’ve included some links below this […]

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