Tag Archives | Social Media

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The invisible thing you have to give your blog readers

I can’t not share this terrific post from one of my favorite blogger/writers. I’ve met Jon Acuff twice; once at a conference he was leading, and once when he so kindly reviewed my blog and offered great, insightful tips on how to better reach out to my readers. Jon is a national best-selling author, hosts […]

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Need work? Find your next gig through social media!

Have you ever found a job or freelance client via Facebook, Twitter or LinkedIn? I have! Finding the right candidate for a job is like finding a new apartment: timing, finances and quality all have to align just right. And somehow, the pool of options always seems to feel both prohibitively large and prohibitively limited […]

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Are you screaming at your customers?

As a parent of two teens, I can tell you the most effective types of communications that produce results, and the types that inspire eyeball rolling.  Generally: engaging, asking, listening, affirming = good; shouting, screaming, nagging = not good. The best leadership in your family is not so different from the leaders we need to […]

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Social media’s ROI? It’s all about the engagement

How many hours do you spend tweeting, sharing and blogging about your products and services, and what do you get for your effort? That’s the million dollar question keeping too many entrepreneurs up at night. A lot of business owners want to know how to gage the return on their social media investment. The results might […]

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Big brands nagging kids on Facebook may want to listen

Hey Red Bull, Nintendo, Abercrombie: you might want to quit nagging and start listening to your youngest consumers!  I share this life lesson as a parent, and it’s for your own good. You know how young people retreat to their rooms and close their doors on the grownups in the house? Well, you Big Brands […]

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Auto-Tweets: “Thanks for the follow” or whatever

Robots only do what you tell them to do. My inbox has a slew of those auto-response messages from Twitter users whom I follow. Most are spammy, some are cheesy, some are disturbingly arrogant and only a few even try to be creative. But no matter how cool you think your thanks-for-following-me message is,  we […]

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Your online presence: Don’t use that tone!

Moms are famous for their one-liners, aren’t they? “Don’t use that tone with me, young lady!”  (or “Mister!”) And if Mom could see your posts and your tweets right now, what would she say? More importantly to your bottom line  (sorry Mom), what are your clients thinking when they check out the tone of your […]

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How to do something good with Twitter and Facebook this December

Snow on my windshield, check.  Bells and red kettles, definitely. Yes, Virginia, it really is December. In addition to the serving and giving you’re going to do this month, you might want to add tweeting and sharing to your goodwill list. I experienced the sharing of good cheer this morning from someone I didn’t know […]

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Disney wants your vacation to be Gowalla active

“It’s for the children,” I tell myself. We’ve got the airfare, we’ve got the hotel, and I guess the only thing left to do is go to the app store and download Gowalla. I don’t need another location-based app, but if I want the deals on our Orlando trip then I guess I’ll have to […]

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Are SEO-optimized articles any good?

Plenty of new freelance writers are getting sucked into the vortex of online job boards that are brashly attempting to redefine the art of writing well. I’ve seen my share of these ads for web content writers. Here is a real ad I saw just this week: Are they looking for an experienced writer or […]

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