Tag Archives | Social network

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The 7 things you need to do on Pinterest

As I am putting together some of the top Pinterest user tips (and complaints), I came across this article from The Hyper House about New Ways To Use Pinterest, and thought I’d pass it along. Are you doing these? What advice would you add? 1. Stop Sharing It All on Facebook Pinterest being linked to […]

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Facebook event? Here are 10 Tips for invitation success

Why do some Facebook events get a lot of “I’m Attending” clicks and comments, while others may as well have images of tumbleweeds and crickets chirping? The answer might just be in how the invitation is presented and worded.  Here are ten ways your business can use Facebook to make your next event successful: Gear […]

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What’s your company’s Facebook LPM (Likes per Million)?

  Here’s another great way to gage your Brand Value via Booz & Co.: Every company can compare its brand value to that of its competitors based on a readily available scale: Facebook “likes,” adjusted for company revenue. Measuring brand value has always been something of a dark art. Marketers have experimented with many combinations […]

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Facebook follies: We’re finally getting used to the change

Using Facebook today was like coming home to find that someone rearranged my furniture, ate all my food and switched my clothes to a different closet. I promised my Facebook friends I would not whine anymore about the new changes I discovered late last night on my favorite social network. But I am sure I’m […]

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The beast of Social Commerce: Can it be tamed?

I’ve been working lately with clients who have websites with shopping carts. Fantastic websites that allow you to shop in your bathrobe–my kind of shopping. The question I’m often asked to solve: “How do I marry social media with my e-commerce site?” Social commerce has evolved into so much more than simply using a few […]

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Curation vs. Content: Why you need both

“Stand back everyone; I’m having an original thought!” Does it seem to you like the art of writing original content is gasping for oxygen? Curation (sharing other people’s content across social media streams) is becoming a science in itself. There are different schools of thought on curation strategy, and I’ve included some links below this […]

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Social media’s ROI? It’s all about the engagement

How many hours do you spend tweeting, sharing and blogging about your products and services, and what do you get for your effort? That’s the million dollar question keeping too many entrepreneurs up at night. A lot of business owners want to know how to gage the return on their social media investment. The results might […]

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Auto-Tweets: “Thanks for the follow” or whatever

Robots only do what you tell them to do. My inbox has a slew of those auto-response messages from Twitter users whom I follow. Most are spammy, some are cheesy, some are disturbingly arrogant and only a few even try to be creative. But no matter how cool you think your thanks-for-following-me message is,  we […]

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