Nine years ago most of us were glued to the television. We couldn’t look away from the destruction and heartache, and we couldn’t get enough information. Each new day that followed hinted at just how much life would change for us.
You may recall that not too many companies were getting their products sold–at least not through commercial spots. But Budweiser sent this message–only one airing, Anheuser-Busch saying that they didn’t want to benefit financially from it – they just wanted to acknowledge the tragic event. I had forgotten all about this. Shout out to my friend Lisa M. who posted it on Facebook today:
For companies trying to be relevant, there is a fine line between acknowledging current events and taking advantage. Anheuser-Busch got it right and did a beautiful tribute.