What is the ROI on your company’s social media?

Do you ever hear business leaders ask about their return on their investment with social media? I do. ROI is certainly not one of those tangibles you can measure in the traditional way.
One of the books I feature in my Recommended Reading list is Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman. I read it a few months ago and I think it’s one of the best around. Erik produced a great video that knocks his point out of the park. If you’ve ever wondered why businesses should bother with social media check this out:

Go ahead and share this with your boss and your colleagues. And if you’re itching to get this book, click here or on the photo image on my site and 4 percent of your cost is donated to Charitywater.org to bring fresh clean drinking water to those around the world who don’t have it.
Now there’s a return on your investment!

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